
Have you been pinning around on Pinterest? I bet you know what Pinterest is already. Pinterest is ___________. Please fill in the blank for me ;) As you having pinteresting moments on the Pinterest platform, have you ever thought about taking a look at Pinterest settings for a moment? No it's not about a privacy change or something, but you might have seen that you can add your blog or website address there and link from your Pinterest account. It's wonderful if you can get traffic from Pinterest, not only via the stuff you pin from your blog or website but also from your profile. Isn't it?
Err... I Knew It
I know... I know... Most probably you have seen it and added your blog or website URL rightaway expecting more traffic from Pinterest. If you have added it, you might probably see a small globe below your profile description which take users to your blog or website.
Now do you think it's gonna drive Pinterest users like a crazy? You can find the answer. Alright, what if you can establish a link to blog or website as below instead of a small icon representing your site?
Now do you think it's gonna drive Pinterest users like a crazy? You can find the answer. Alright, what if you can establish a link to blog or website as below instead of a small icon representing your site?
Website Verification
As you just seen, the complete website URL is being shown to people visit your Pinterest profile. Isn't it much exposed instead of the small globe icon? Pinterest have added website verification process as a way for users to confirm their ownership of their blog or website, else anyone can type in any website URL and show as their website on the profile. It applies for both Pinterest personal and business accounts. Once you completed the verification process, the little red check mark and your blog or website address start to appear on your profile. The little red check mark emphasis you have confirmed the ownership of your blog or website on Pinterest. Further, the URL will shows off again when your profile is listed in the people or pinner search results too. You can see it yourself below.

It's all happen through Pinterest and the verified link can act as a backlink to your site too. Well, it's not a breaking news but a quality backlink will be on your side from the SEO point of view. Would you rather miss it or have it done?
Pinterest claims it doesn't allows you to have same URL mentioned in two accounts. But for whatever reason, when the time I write this post, I've been trying it on my both personal and business accounts. It worked for both. Now I have same verified URL on both of my Pinterest accounts. If you got multiple accounts, try it out too. But Shhh... Don't tell Pinterest team ;)
How's That Possible?
You can verify your blog or website by uploading a HTML page onto your hosting server and letting Pinterest to find and verify. But I'm not gonna take the route of placing a HTML file in your server. It's not possible for every blogger or webmaster to follow and there's a problem if your blog or website is not self-hosted. So the next methodology of Pinterest is verification via a HTML Meta tag which is applicable for most of blogs and websites out there. It's quite easy copy and paste scenario. Let's learn how you can add a HTML meta tag to verify your log or website on Pinterest personal or business account for more exposure on Pinterest.
Steps:
1. Go to Pinterest Account Settings.
2. Now scroll down and find Website field.

3. Make sure you have already listed your blog or website address in the given field. Else enter it there now.
Note: Currently it accepts top level domains only. i.e: www.mayura4ever.com
4. Now click Verify Website button next to the Website field.
5. You will be directed to the Website Verification page. Find Instructions section on that page and click Verify with a meta tag link to continue.

6. Now you will get a HTML meta tag for verification process and place that meta tag just after the <head> tag in your blog template or website's index page.

Note: If you are a Blogger user and don't know how to edit your template, read How to Edit Your Blogger Template.
7. Once you done with adding meta tag in your site, click Click here link below the given meta tag for Pinterest to check for meta tag and complete verification. Once it successfully completed, you will see the verified URL on your profile.

8. Now you can safely remove the HTML meta tag from your blog or website.
Enjoy :-)