How to Set Up a Pinterest Business Account

Pinterest is known as a virtual pinboard where you can share and manage online images and videos you find online. Most probably you have been using it to collect beautiful and interesting stuff your find online and so far there could be numerous boards and pins you are having in your personal account. Pinterest is a tremendous service which hits online users with an innovative idea and people loved the way it works. Unlike other social profiles, Pinterest personal accounts could be used for businesses without a doubt as it was all about pinning. A personal profile with business name on it just do that for businesses. Isn't it?

Not Anymore

I used to have a personal account set up for my blog just to pin content from my blog for followers who interested in my blog posts. I have my own personal account to pin what grabs my attention too. Anyway, if you are like me who were managing another account for your business, now Pinterest offering a new way of promoting your business on Pinterest to engage with pinners interested in your business - Pinterest Business Account. I'm sure you have heard of Facebook fan pages, Google+ pages or LinkedIn company pages and now it's the Pinterest version of it.

Pinterest for Business

Pinterest Business Accounts has no big difference in functionality when compared to personal accounts. It's all about pinning. But it doesn't mean you better stay with existing personal account you had for your business with business name entered in First Name field. Pinterest is just landed on business model of their platform and introduced few more widgets which I'm sure will be available for personal accounts in near future too. Currently Pinterest has following business types and let you get listed in relevant category,

● Professional

● Public Figure

● Media

● Brand

● Retailer

● Online Marketplace

● Local Business

● Institution / Non-profit

If your business not best fit with above categories, Pinterest have another category you can use - Other. In addition to business types, business accounts simply let you enter your business name directly. You can expect more benefits and features specific for Pinterest Business Accounts as Pinterest develops their business model and for now the best you can do is if you wanna go with your business, have a Pinterest Business account for it.

What You Need to Know?

Though Pinerest business accounts follow the same functionality as personal accounts, there are few things I  would like to suggest you to go through when you start with business accounts. As it's more about exposing their businesses, there are new terms for business accounts that you need to aware of. Take few minutes to go through and learn about them.

Finally, one of best things I've seen with the emergence of Pinterest for business is that Pinterest offering tips to get most out of your Pinterest business account. If you are gonna have a business account on Pinterest, make sure you go through What Works page to get inspired and use Pinterest effectively for your business. It is a great resource if you have no idea how to get started with your business account and how it can be differ from personal accounts. Shall we get started?

Before You Go:

If you already have a Personal Pinterest account set up for business, you can convert it for a business account instantly while preserving all your pins and boards. Navigate to Account Conversion page and fill up necessary information to start as a business account.

Steps:

1. Go to Pinterest for Business Account Creation page.

2. Now it's fairly simple. Provide necessary and relevant information related to your business and complete the given sign up form. Make sure to agree with Business Terms of Service and Privacy Policy by ticking that option.

3. Click Create Account button.


Enjoy :-)