Are you open to businesses? You could be an individual looking for opportunities to serve people with skills or knowledge you've got. Else you or group of people including you, may offer set of products or services for people. If you are really serious about business and reaching clients online, LinkedIn is a platform you need to aware of.
Yeah, it's a social platform where professionals meet together and connect with each other. It's not an online workplace where you can explore jobs and apply for appropriate ones. But you can build business relationships and expose yourself to businesses opportunities. If you or your company offers professional product or service, you will have a greater chance to being identified online if you or your company listed on LinkedIn. It's obvious you can create user profiles there, but for a company?
Yeah, it's a social platform where professionals meet together and connect with each other. It's not an online workplace where you can explore jobs and apply for appropriate ones. But you can build business relationships and expose yourself to businesses opportunities. If you or your company offers professional product or service, you will have a greater chance to being identified online if you or your company listed on LinkedIn. It's obvious you can create user profiles there, but for a company?
Social Media Role of Businesses
Online advertising, business directories, official websites and word of mouth are few ways to reach customers for businesses. But nowadays social media plays a big role as many of people gathered and spend more time on social networks. Businesses have to be live where their customers hang out to maximize their reach and to open up for business opportunities. You may have heard of Facebook brand pages and Google+ business pages. They are different from individual profiles and best suite for businesses to represent themselves online via Social Media to engage with interested customers and people. As like that, LinkedIn offers company pages for businesses to show off their products and services too.
LinkedIn Company Pages
LinkedIn company pages are only for businesses. You can use Facebook or Google+ pages for informative and entertainment purposes. But LinkedIn company pages are for companies to find more business opportunities and to stay connected with their customers or followers. Simply LinkedIn company pages are consist of,
Overview - It provides introduction of the company to followers or whoever view company page. Further they can share company news, promotions, announcements and such updates.
Products and Services - Companies can show off their products and services here. A great way to spread the word about what are they specialized on and what products they offer.
Employee Information - Here it allows to list employees of the company. It could be only one person or multiple employees.
Careers - This is where the company can display vacancies of their company for job seekers on LinkedIn and to recruit ideal candidate for the active jobs. But this is a paid service and have to pay for adding each job openings.
Follower Insights - This is visible only for company page administrators and it includes insights about followers of LinkedIn company page.
Page Insights - This includes insights related to LinkedIn company page. You can view statistics about visitors and page views. It's only visible for company page administrator.
Employee Insights - It showcase insights related to company employees listed on LinkedIn company page and visible only for administrator.
LinkedIn company pages let companies engage with followers and visitors while informing them what's on with the company. As LinkedIn is a network of professionals, company pages are better place for business conversations and to generate more leads as they can grab attention of people by highlighting products and services they offer. Further companies can evaluate professionals who are interested in their company to extend their business into a new level through ventures and partnerships. Company pages would be a resume of a company to be open to new business opportunities and a centralized location to engage with their customers to serve better. Mind creating a company page for your business on LinkedIn?
Before You Go:
You need to have a LinkedIn profile to create a company page. If you don't have a profile yet, create a new profile on LinkedIn.
Steps:
1. Sign in to your LinkedIn profile.
2. Navigate to LinkedIn Company Page Creation page.
3. Enter your company name and valid email address set up for your company. Make sure to check option I verify that I am the official representative... before click Continue button.
Note: You need to provide company email address and LinkedIn doesn't accept free email addresses.
4. Now you will receive a confirmation email to your specified email address above. Navigate to inbox and click on confirmation link in the email.
5. You will prompt to confirm your email address. Confirm it by clicking Confirm button.
6. Now you will be redirected to LinkedIn and log in to your profile again.
7. You can complete your company profile now.
More Information:
* If you need to add or change information of your company, navigate to your company page and click Edit from Admin tools menu. You can add or change company details, products and services and list new job openings there.
Enjoy :-)
